FOR IMMEDIATE RELEASE
Former Hasbro employees launch new toy design and manufacturing company Play With This Too!
September 24, 2014
“You can play with their stuff, but you can PLAY WITH THIS TOO.”
Manchester, CT – Several former Hasbro employees and toy industry experts have pulled together to form a new design and manufacturing company named Play With This Too (PWTToo).
Play With This Too’s goals include being a top brand developer, designer, manufacturer and wholesale distributor of high-end collectible action figures and toys. Their aim is to target the rapidly growing collector oriented toy market and produce products for both wholesale distribution and exclusives for conventions, retailers and websites.
In February of 2015, Play With This Too will launch a crowd funding campaign to produce their first line of original figures. This debut line will consist of 6” highly articulated action figures with interchangeable parts and weapons. These figures will include intergalactic heroes versus ferocious monsters.
In 2015, Play With This Too will continue to engage with potential licensors to bring official products based on existing brands to market. Later that same year, Play With This Too will begin to offer full service design and manufacturing, as well as intellectual property development for delivery over Transmedia networks.
More information regarding both staff and products will be released at RETROCON (www.retrocons.com) September 27th and 28th, 2014 at the Greater Philadelphia Expo Center.
About Play With This Too
Former Hasbro Transformers Creative Manager Rik Alvarez founded Play With This Too in August of 2014 after a year of preliminary development.
Their mission is to deliver high-quality products while keeping costs to both retailers and consumers as low as possible.
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